The Q: As a Built Green Certified Agent, what aspects of sustainability would you market to the general public? Describe how each aspect highlighted is sustainable.

My A: It’s proven that the primary reason people seek out green homes – at least right now – is to save on utility costs. So it is about the pocket book first, and Mother Earth second. It doesn’t really matter since the end result is the same – a lighter step on the planet. People can understand dollars more than some of the intangibles. If you can show significant financial benefit to buying green, people will gladly invest in it.

The Q: How can green building be better marketed?

My A: Education of the consumer, plain and simple. One of the most interesting parts of this green real estate class for me has been learning more about the construction side of green. As a home buyer, often the home is complete and many of the things that make a home green become invisible inside those four walls, roof, and floor. I think more education regarding the front end of building green is invaluable!