“The great eco-label shakedown”

Oh, great stuff from Sustainable Industries newsletter…

“The great eco-label shakedown” by Sara Stroud

Whether it comes from private industry or federal regulation, the ‘green’ label free-for-all could be nearing an end. The federal government has for more than a century monitored labels on products. But beyond simply making claims, substantiated or not, eco-labels have become a solid marketing tactic.

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